Cricketer Dale Steyn joins Win Millions Lotto in conservation project
Win Millions Lotto has secured a partnership with former South Africa cricketer Dale Steyn, who will work with the lottery on fundraising activities to...
SG keeps silver screen product range with Warner Bros renewal
Scientific Games (SG) has secured access to a continued stream of branded titles for retail and lotteries by extending its agreement with Warner Bros....
Under-25s can appear in UK lottery advertising to show good causes
UK lotteries have been given greater clarity on the use of individuals aged under-25 in advertising campaigns by the Committee on Advertising Practice (CAP).An...
Swedish gambling lowering its volume in 2022
New data from Spelinspektionen, the Swedish Gambling Inspectorate, shows that the country's gambling sector has experienced its lowest advertising presence since 2016.Traditional media platforms...
Allwyn picks Leo Burnett & VCCP to reposition National Lottery in 2024
Allwyn UK, the inbound steward of The National Lottery, has selected Leo Burnett and VCCP London as the joint creative agencies of its advertising account.The agencies will lead the National...
NOGA warns against tightening of Dutch gambling advertising laws
The Netherlands Online Gambling Association (NOGA) has highlighted to the Dutch government that, since the introduction of the KOA marketplace in October 2021, there...
Mark Nash to lead The Health Lottery’s rebranding efforts
Mark Nash has joined The Health Lottery’s senior leadership team, assuming the role of Marketing Director to spearhead the company’s relaunch and rebranding.A former...
SBC Summit North America puts cutting edge sports betting product in the spotlight with...
The highly-anticipated third edition of SBC Summit North America is set to deliver a one-of-a-kind educational experience for attendees with its dedicated 'Sports Betting...
SBC Leaders Magazine: UK racing, Ghostbusters and the 4 horsemen of the apocalypse
New year, new magazine? You’re in luck as today is the day that Issue 24 of the SBC Leaders Magazine breaks cover. Kicking off this...
Exploring the Growth Potential of igaming: SBC Summit North America returns
The region's premier igaming and sports betting event, SBC Summit North America, will return on May 9-11 to deliver an in-depth conference agenda presented...