The Mississippi Lottery has delivered $858.1m (£648m) to state causes since its launch in 2019.
The lottery revealed this stat upon publishing its October transfer figures, with $9m transferred to state funds last month. This brings the total transferred this year to $39.7m.
To build on these metrics, the Mississippi Lottery is looking at ways to expand its offering and find new methods for customers to engage with its product – in turn driving sales, and in turn driving returns to its state funding mission.
The lottery plans to launch “Fast Play’ on 22 November. The new game play style combines instant win games and draw games. Tickets are generated on demand, results revealed immediately, and prizes delivered immediately.
The Mississippi Lottery states that the game will give players “a different kind of lottery experience at record speed” and “another way to experience the excitement of Mississippi Lottery games”.
“We’re always looking for ways to bring variety and excitement to our players, and Fast Play adds an entirely different style of game to our lineup,” said Mississippi Lottery President Jeff Hewitt.
“Launching during our anniversary month makes this occasion even more special. Since our first ticket went on sale Nov. 25, 2019, we believe there’s no better way to mark our anniversary than by giving our players another game to enjoy.”
As always, proceeds from Fast Play games will go towards supporting the Mississippi Department of Transportation‘s infrastructure projects and the Mississippi Department of Education‘s educational programmes throughout the southeastern state.
The new product comes amid the Mississippi Lottery increasingly embracing digitalisation, as many state lotteries are. The lottery launched an official app this time last year.
Fast play games are also being adopted across the US lottery sector., with the Mississippi Lottery following the likes of the Illinois Lottery in launching the product, the latter having done so back in 2020.
