Instant Win Gaming (IWG), an eInstant games supplier to NASPL and WLA-member lotteries, has introduced a feature designed to reward consecutive daily play.
Daily Streak, a first-of-its-kind product, is already live with the Atlantic Lottery via Daily Streak Expander, and the Pennsylvania Lottery through Next Level Loot.
Its launch with the Atlantic Lottery means that the game is now servicing players in New Brunswick, Nova Scotia, Prince Edward Island, and Newfoundland and Labrador.
Later this month, the Kentucky Lottery is set to introduce Daily Streak Boost, while the Daily Streak Expander will grow its presence through launches at the Virginia Lottery and New Hampshire Lottery.
The game gives a wheel spin when a player first enters into a participating game each day, which determines their daily enhanced benefit.
Those who return for consecutive days will either retain their level or receive an improved benefit, while players who miss a day will be set back to the starting level.
IWG’s Daily Streak has been introduced in order to support engagement, strengthen player loyalty and help aid the growth of digital channels.
“Daily Streak introduces a new way for lotteries to reward players for consecutive daily play of featured eInstant games,” said Jason Lisiecki, Executive Vice President at IWG.
“We’re grateful to our lottery partners for helping bring this feature to market and see considerable potential for its application across our wider portfolio.”
IWG has consistently looked for ways to help improve player engagement and loyalty via games.
Last year, the business introduced Wheel Spin Spectacular, firstly to the New Hampshire Lottery and then to the Atlantic Lottery.
The London-based company later debuted its RumblePlay feature in partnership with the North Carolina Education Lottery, within the digital instant game, Gorilla Shake.
This latest launch comes at a time when eInstant games are continuing to ramp up in popularity and become an integral revenue stream for both state and national lotteries.
For the US jurisdictions that permit them, net revenue from eInstant games reached $1.3bn, marking a 29.8% year-on-year rise.
IWG will be looking to capitalise on this growth going forward as it expands its eInstants catalogue.
