Gambling Commission concerned with illegal lotteries presence across social media
The UK’s Gambling Commission has published new research examining how consumers encounter and participate in illegal individual-led lotteries and raffles on social media, particularly...
Brazil lotteries association slams fragmentation of betting ads laws
The President of Brazil’s lotteries trade body has protested the “legislative confusion” and “unprecedented legal uncertainty” that new advertising restrictions pose for the regulated...
Lottery.com to become US and LatAm-focused affiliate platform
SEGG Media is turning its Lottery.com courier and media app into a solely affiliate platform.The Nasdaq-listed media company’s decision marks a continuation of an...
Ireland National Lottery criticised for creative approach
A new advertisement launched by Ireland's National Lottery has raised some questions about the creative path of the marketing industry.In its latest ‘Keep Driving’...
New York launches ‘Can you Imagine?’ marketing campaign
The New York Lottery has launched a new ad campaign, ‘Can you Imagine?’, as it approaches the celebration of its 70th anniversary.New York-based advertising...
A new chapter for Postcode Lottery as new brand identity unveiled
The Postcode Lottery has entered a new chapter in its company evolution with the introduction of a new brand identity and logo.Formerly known as...
Allwyn extends Formula 1 partnership following completion of OPAP merger
Formula 1 has extended its partnership with Allwyn through a new multi-year agreement, building on what both parties describe as a successful first season...
Allwyn adds new creative agency Studio 59 to diverse marketing strategy
National Lottery operator Allwyn UK has launched its own content studio as part of a broader review and acceleration of its creative media strategy.The...
Historic £181m EuroMillions jackpot is a huge marketing win for Allwyn
National Lottery operator Allwyn has confirmed that a UK-based claim has been made for the £181.1m jackpot from the EuroMillions draw on Tuesday 10...
Norsk Tipping rolls out four-year plan to strengthen Norwegian football
Norway’s state operator, Norsk Tipping, has retained its premier sponsorship of the country’s football sector through 2029.Dedicated to advancing the opportunities within Norwegian football,...