Jackpocket has expanded its presence in the US sports space as it closed a deal to become the official mobile lottery partner of the Texas Rangers baseball outfit.
Under the terms of the agreement, Jackpocket will provide fans of the Rangers with gateway VIP tickets, field tours and other exclusive experiences if they use the Jackpocket app.
Additionally, the third-party lottery app is campaigning for more users by offering free lottery tickets to those who use the code ‘RANGERS’ at the checkout of the app.
“The Texas Rangers organization prides itself on being at the forefront of innovation and fan engagement,” said Jim Cochrane, the Rangers Senior Vice President of Partnerships.
“As such, the Rangers are thrilled to partner with Jackpocket to bring fans opportunities to experience Rangers baseball in unique and exciting ways while also providing them a convenient way to play the lottery and support Texas education.”
As well as giveaways and free tickets for Rangers fans, Jackpocket will act as the presenting partner of the Rangers’ ‘Hit It Here’ promotion, which offers one fan the opportunity to win $10,000 when a home run hits a sign in the correct field.
Finally, to raise further awareness of the partnership, the Rangers will give away free lottery tickets during height jackpot periods.
“With this partnership, we’re looking forward to engaging both Rangers fans and lottery fans alike, as baseball and the lottery are subsets of two of America’s favorite entertainment options,” added Jackpocket CEO Peter Sullivan.
“Texas has a big appetite for the lottery, and Jackpocket is always looking for ways to meet players where they are. This partnership seamlessly provides people with a new way to play.”
The collaboration is the latest in a growing list of sporting partnerships that Jackpocket has entered as part of its marketing strategy. It currently has partnerships with MLB, NFL, NBA, NHL and college athletics clubs.