Allwyn UK is gearing up for the launch of new lotto tickets this weekend, as the company presses ahead with the revamp of the National Lottery.
The announcement comes not long after a long-running thorn in Allwyn’s side was removed when the last of a trio of major legal challenges against its status as UK National Lottery operator was swept aside by a High Court judge.
This weekend, new lotto tickets will be going on sale across from 7 June. To prepare for the rollout, Allwyn has sent its 43,500 retail partners across the UK a Launch Box with the materials needed to inform customers about the changes.
The boxes include ‘How to Play’ leaflets, guidance materials, and point-of-sale (POS) assets. Allwyn has reiterated, however, that there will be no changes to how customers play the games, and the firm is confident the change will be seamless.
Alison Acquaye-Acford, Retail Revenue and Customer Director at Allwyn, said: “The launch of new Lotto marks an incredibly exciting moment for us at Allwyn, for National Lottery players and for our 43,500 retail partners, who are at the heart of making it a success.
“They play a vital role in bringing these games to life in communities across the UK, and we are committed to giving them the tools, guidance and support they need every step of the way.”
Allwyn’s product changes were announced last month, with the company proclaiming it would be doubling the amount of UK millionaires via the update.
The firm is likely hoping this will drive ticket sales, in turn helping achieve its goal of doubling weekly returns to good cause from £30m to £60m by the time its 10 year licence concludes in 2034.
From 7 June, every £2 lotto line will give players two chances to win, with a new two-round format drawn.
Allwyn states that this has improved players chances of winning any prize from 1-in-9.3 to 1-in-4.9, and will increase the number of winners from 140 annually to 345.
The product update follows a major upgrade Allwyn undertook across its UK retail network last year, in partnership with Scientific Games.
“From dedicated launch materials to ongoing marketing investment, we’re working closely with our retail partners to help drive excitement, footfall and sales, and ensure the very best experience for their customers,” said Acquaye-Acford.
“All of this will ensure that we collectively continue to build on the £33m a week that is raised for Good Causes across the UK, which is what The National Lottery is all about.”