Fennica Gaming has expanded its footprint across the German market after agreeing a new content distribution agreement with Lotto Baden‑Württemberg.
Through the new partnership, Fennica Gaming will take its portfolio of interactive games live with the German operator, a partnership which it believes will be a “significant step in bringing a modern and player‑centric experience to the German lottery market”.
Joni Hovi, SVP Customers & Marketing at Fennica Gaming, commented: “We are happy moving forward with our strategic market expansion. This partnership adds another major German lottery to Fennica Gaming’s growing European footprint.
“We have had good connections with Lotto Baden-Württemberg for a long time and now it led to this mutually desired outcome.”
Lotto Baden‑Württemberg’s players will gain access to an extended digital product portfolio, including engaging content designed to deliver engaging experiences catered to “today’s players’ preferences”.
Daniel Fischer, Product Manager Instants at Lotto Baden‑Württemberg, added: “With this cooperation, we are strengthening our digital portfolio and laying the foundation for continuous development across all platforms.
“Our top priority is to ensure that our offerings meet the highest standards of player protection, transparency, and regulatory compliance. In Fennica Gaming, we have found a strong partner who meets both our own requirements and those of our customers, enabling us to provide a secure and reliable gaming experience for the long term.”
This is the latest agreement which enables Fennica Gaming – a subsidiary of the Finnish National Lottery operator Veikkaus – to expand its presence beyond its native Finland.
Just last month, the lottery games supplier set its sights on further growth across the Czech Republic after partnering with Allwyn.
By partnering with Lotto Baden-Württemberg, Fennica Gaming will continue to build on its strategic ambition to be a leading B2B partner for state lotteries and licensed operators across Europe and beyond.
Marcus Bischoff, Sales Director Europe at Fennica Gaming, concluded: “We’re proud to partner with Lotto Baden‑Württemberg, a highly respected and innovative German lottery.
“Together we’ll deliver a modern, entertaining player experience with rapid time‑to‑market, compliant operations, and simple integration.
“We are welcoming the Lotto Baden-Württemberg’s approach to meet the players where they are.” .