Jackpocket elevates marketing with New Jersey Devils partnership

Jackpocket has entered into a multi-year partnership with the National Hockey League outfit, New Jersey Devils, becoming the Devils’ Official Lottery Courier partner. 
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Jackpocket has entered into a multi-year partnership with the National Hockey League outfit, New Jersey Devils, becoming the Devils’ Official Lottery Courier partner. 

Under the terms of the partnership, Jackpocket will provide numerous experiences and prizes for Devils fans throughout the season, including free tickets and VIP experiences. 

One such VIP experience is the ‘First Goal of the Game’ social media challenge, in which the winner who guesses the first goalscorer of a game will win a signed shirt from one of the Devils squad. 

“New Jerseyans, and specifically Devils fans, are more likely to play the lottery than many across the country. Jackpocket is proud to partner with the Devils to bring this dedicated fan base a simple, fun way to play the lottery,” said Jackpocket CEO, Peter Sullivan

“We are excited to introduce new in-game activities and experiences to this fan base throughout the coming years.”

Celebrating the launch, New Jersey Devils fans have been given the opportunity to download the Jackpocket app using the code ‘NJD22’ for a free Mega Millions or Powerball lottery ticket for free. 

“Jackpocket presents Devils and sports fans in New Jersey an opportunity to take their naturally competitive spirit to the next level, from a trusted and celebrated partner,” added Adam Cross, New Jersey Devils Senior Vice President, Corporate Partnerships. 

“From Devils-themed lottery opportunities to special Jackpocket-sponsored sweepstakes and exclusive prizes, we are confident Jackpocket will be the preferred, digital lottery platform for Devils fans – who are already five times more likely to play the lottery than the national average.”

Jackpocket is currently investing in numerous areas of its operations following November’s Series D funding worth $120m, including contributions from celebrity figures such as Mark Cuban and Kevin Hart.