Fennica Gaming, a game studio subsidiary of Finland’s state-owned Veikkaus Oy, has secured a market expansion in Italy through a content distribution deal with Brightstar Lottery.
As part of the agreement, Fennica Gaming’s eInstant games will be onboarded on Brightstar’s own online offering, exclusively available for partnering licensed online gaming operators.
Players across “virtually the entire regulated Italian iLottery market” will now have access to Fennica Gaming’s content on the back of the deal.
It follows the company’s entrance into the Italian market, which came last month via a deal with Sisal.
“Being selected as the first external and international partner to integrate with Brightstar Lottery’s platform is a true honour for us,” said Jonas Reuter, Chairman of the Board of Fennica Gaming.
“We are thrilled that Brightstar chose Fennica Gaming as their first international content partner. It is a strong recognition of the quality and performance of our games.
“We are confident that our portfolio – built on decades of lottery expertise and continuous innovation – offers one of the best and most competitive eInstant offerings available on the market today.”
Non-stop dealmaking at Brightstar in 2026
It comes off the back of news earlier in the week that Brightstar had secured a seven-year contract extension with Washington’s Lottery, in a deal that will now stretch the partnership between the two until at least 2036.
The listed firm has also recently signed deals with lottery firms in Slovakia and Mauritius, and renewed one of its flagship trademarked content partnerships by penning a five-year deal with Sony Pictures.
This move with Fennica in Italy represents yet another deal for the business whose market cap has once again tipped over the $2bn mark at the time of writing.
Alessandro Paciucci, Chief Executive Officer of Lotterie Nazionali – Brightstar Lottery, added: “We are delighted to welcome Fennica Gaming to our content ecosystem and to introduce their eInstant portfolio to Italian players.
“Fennica Gaming brings a unique combination of Nordic lottery expertise, innovation and solid game performance.
“Their content perfectly complements our existing portfolio and supports our ambition to offer Italian operators and players a diverse, engaging and responsible entertainment experience. We look forward to a long and successful partnership and to further expanding the range of high-quality digital lottery content available across our network.”