Brightstar Lottery has renewed one of its flagship trademarked content partnerships, signing a five-year deal with Sony Pictures.
The deal enables Brightstar to continue developing and distributing omnichannel lottery games themed around Sony’s popular Ghostbusters franchise.
Launched with the eponymous 1984 film, the franchise has spawned multiple sequels, TV series, video games, and a 2016 reboot.
Brightstar will develop various games themed around the franchise under the five-year extension with Sony Pictures.
“Ghostbusters is an iconic global franchise with lasting popularity, and Brightstar has been instrumental in helping us connect with both lifelong fans and new audiences,” said Stacey Kerr, Sony Pictures Entertainment Senior Vice President, Global Licensing.
“We look forward to continuing to collaborate on dynamic, high-quality lottery experiences that resonate with players worldwide.”
Themed games are a common sight across the global lottery industry, with Christmas-themed games and titles based on the popular Monopoly board game regular features of the product portfolio.
Other notable examples include Scientific Games’ Deal or No Deal themed games, for example, while Brightstar has similar deals with Rubik’s cube manufacturer Spin Master Toys and greetings card manufacturer Avanti Press.
“Brightstar has been a proud licensee of Sony Pictures’ Ghostbusters since 2015, and we’re excited to continue bringing this fan-favourite franchise to life for players in new and engaging ways,” said Matthew Whalen, Brightstar’s Senior Vice President of Global Instant Ticket Services.
“To date, this collaboration has launched more than 25 games with over 20 lotteries globally. The variety of games includes traditional instant tickets with high-definition symbols, Brightstar’s patented Infinity Instants lottery tickets, Fast Play games, and an exclusive eInstant game.
“With this contract extension, we’re focused on expanding the Ghostbusters franchise through new, immersive omnichannel experiences that push the boundaries of fan engagement.”