Arizona Lottery has turned to Scientific Games (SG) to incorporate a new system technology into its draw games portfolio, which the duo says will bump up sales thanks to new features designed for enhanced player engagement.
The upgrade, which features SG’s Momentum ecosystem, will revamp a number of popular Arizona Lottery draw games, and introduce an all-new offer to the lottery’s portfolio.
- The Pick will be fitted with an automatic multiplier on every play, an instant-win add-on, and better overall odds;
- A new daily midday drawing for Pick 3;
- An all-new Pick 4 game with midday and evening drawings;
- A new add-on to the Powerball drawing, offering a second go at up to $10m in winnings.
Alec Thomson, Executive Director of the Arizona Lottery, commented: “Our teams have been working hard behind the scenes with the Scientific Games teams, and we are thrilled to see this project come to life. The changes to our draw games will give our players bigger value, more ways to play and even more chances to win.
“Ultimately, the advanced technology ecosystem modernizes our operations and positions the Arizona Lottery for future growth.”
In addition to the enhanced games portfolio, SG has also upgraded its gem l suite software to accommodate Arizona Lottery’s new draw games offer.
John Schulz, President, Americas and Global Instant Products, added: “As the Arizona Lottery’s systems technology partner since 2015, Scientific Games is focused on readying the Lottery for long-term sustainability through advanced systems and software, and exciting new products that engage players and drive proceeds to the good cause programs that benefit Arizonans.”