Lottery courier app Jackpot.com is diversifying its product range with the launch of skill games, taking it closer to the conventional gaming sector.
Jackpot.com is one of the major lottery courier apps in the US, the others being Lottery.com, Jackpocket.com, Lotto.com and TheLottery, with the firms active across multiple states.
The San Francisco company states that it is offering its users a way to play and compete while purchasing lottery products via its app. The company is integrating products from THNDR, a B2B skill games developer.
Integrated titles include Solitaire and Blocks, as well as tournaments. Jackpot.com has cited these as customer acquisition and retention tools, giving its users what it calls a ‘recurring reason to return daily and weekly”.
“Jackpot.com has always believed the future of gaming is a single platform where every type of player finds their game,” said Dharin Nanavati, Chief Growth Officer at Jackpot.com.
“The launch of skill games and tournaments is the next step in that vision.”
Jackpot.com is active in seven states – Arizona, Arkansas, Colorado, Massachusetts, New Jersey, New York, and Ohio.
As it stands, only two states have an existing regime for lottery courier operations – New York and New Jersey.
Regulatory attention is increasingly turning to courier apps, with Arizona and Colorado two notable examples of states eyeing up a potentially regulatory framework for the products.
Couriers function as a digital means for customers to purchase retail lottery tickets, purchased via the app and picked up and delivered to them by a courier.
The platforms came under a lot of scrutiny last year, however, due to concerns about the integrity of the lottery system in Texas.
There is also the increasing digitisation of the lottery system in general, with more and more state lotteries launching digital propositions.
Courier apps have expressed a lot of confidence in their ability to coexist with online lotteries.
However, Jackpot.com’s drive to diversify its product could be a response to this digitisation.
“Launches at this scale are how skill gaming goes mainstream,” said Desiree Dickerson, CEO and co-founder of THNDR.
He added: “Skill gaming is at the beginning of its growth curve, and this partnership bends it upward.”