Allwyn International has joined forces with Formula 1 for a multi-year partnership to begin before the FIA F1 World Championship at the Melbourne Grand Prix in March.
The multinational lottery operator will utilise the partnership to expand its brand awareness on a global scale by tapping into Formula 1’s audience of over 750 million fans and 96 million social media followers.
Karel Komárek, Chairman and Founder of Allwyn, commented: “Allwyn is focused on international expansion, and this partnership is a key milestone in our growth strategy. This investment positions Allwyn on a global stage, enhancing visibility and showcasing the positive role of lotteries in society.”
Allwyn will leverage the sport’s 75th anniversary to further integrate its brand into the motorsport ecosystem, joining a host of global brands that have partnerships with the F1, such as DHL, Heineken, Lenovo, Pirelli, Qatar Airways, Salesforce, and Amazon AWS.
“We are pleased to welcome Allwyn as an official partner. This partnership aligns with our commitment to innovation and global community engagement,” said F1 President Stefano Domenicali.
The collaboration is also set to introduce new initiatives designed to connect Allwyn with a broader audience. In an upcoming interview with SBC News, CEO Robert Chvátal will outline sponsorship strategies aimed at enhancing fan engagement and driving community-focused programs.
“Formula 1 represents excellence, performance, and innovation—principles that align with Allwyn’s core business,” said Chvátal. “We look forward to leveraging this platform to engage F1’s passionate fanbase and reinforce our commitment to positive community impact.”
