Sports Information Services (SIS) has expanded its Lotto365 product, which is created for bet365, as the bookmaker ups its investment in lottery offerings.
Having become the first operator to stream SIS’ 49’s fixed odds live numbers product online, bet365 will now increase the number of live draws and add additional language options.
Specifically, the number of daily draws will increase from 276 to 460, with a draw conducted every three minutes 23 hours a day, available in Chinese, Portuguese and Latin American Spanish as well as the existing range of languages.
“Lotto is a key product for many bettors within the bet365 group, and we’ve been delighted with the performance of Lotto365 since launch,” a bet365 statement read.
“Our partnership with SIS is going from strength to strength, and with more draws per day we hope to deliver even more excitement and more chances to win.”
The operator initially took SIS’ Lotto365 live in January of this year, with the partners outlining at the time that a future expansion of the product, including language enhancements, was on the table.
The product functions with several formats, such as the ‘pick five from 36’ format offering players up to a £100,000 win from a £1 stake when all five numbers are drawn correctly, whilst the live product allows customers to bet on the colour of a ball if its number is odd or even.
Jessica Mills, Head of Product Proposition at SIS, said: “It’s been such a positive and fun experience working as one with bet365 to evolve Lotto365.
“We had every confidence that the product would attract a wide and diverse audience and the speed at which this has been achieved is very gratifying.
“We have enjoyed instant success and look forward to further additions to what is proving to be a very engaging live draw product.”