bet365 has enlisted the help of SIS (Sports Information Services) on the creation and operation of its new lottery product, Lotto365.
The operator has presented its newest online lottery offering – which follows a ‘pick five from 36’ format – as further evidence of its commitment to investing in the lottery market.
Lotto365 will launch in English but will soon be streamed in multiple languages as bet365 bids to extend its influence with the assistance of SIS and its 49’s Live Numbers brand.
A spokesperson for bet365 commented: “Lotto365 reaffirms our commitment to investing in a high-quality lottery portfolio. It’s a key product for many bettors within the bet365 group, and this new offering will be highly appealing.
“SIS and 49’s have a long history of producing best-in-class lottery content and SIS were the partner of choice to support the development of Lotto365.”
A live draw will take place from SIS’ broadcast studio in Milton Keynes every five minutes 23 hours every day, with players given the chance to win up to £100,000 from a £1 stake when all five numbers are correctly drawn. Smaller prizes are also available, even if only one ball is matched.
Furthermore, players will be allowed to bet on markets such as the colours of balls drawn, which are yellow, white, and green in-line with bet365’s existing branding, as well as odd/even numbers.
Jessica Mills, Head of Product Proposition at SIS, added: “We are very pleased to be partnering with bet365 to deliver this exciting new project. Our 49’s Product team have worked very hard to support the creation and development of Lotto365.
“The launch of Lotto365 is testament to the outstanding reputation and heritage of our 49’s product portfolio, which has been delivering high quality and reliable live numbers draws for over 25 years.
“It’s been a real team effort with bet365 throughout this project and we’re confident that the product will attract a wider audience of players.”
bet365 recently became the first brand to stream 49’s fixed-odds live numbers product online, while SIS finalised another major agreement last month with IZI Group.