Scientific Games (SG) has onboarded its latest lottery client, signing an agreement with the Arkansa Scholarship Lottery focused around the latter’s The Club app.
The core objective of the partnership is to enhance the convenience of player experience when connecting to the Lottery, its games and player loyalty programme via the app.
This has induced making the design of the app more ‘user friendly’, bringing in new navigation and a biometric login, the latter of which the duo believes allows for ease of access t the club.
Mike Smith, Arkansas Scholarship Lottery Gaming Director, said: “The Arkansas Scholarship Lottery wanted to offer our players a modern experience and convenient, easy connection to our games and loyalty club from their mobile device.
“With the new app, players verify tickets easily with the ticket checker and create digital payslips from the convenience of their phone.”
Additionally, SG has introduced a new ticket checker feature allowing players to check whether they have winning numbers, and non-winning instant tickets can be re-entered in Play it Again draws.
The app can also be used to create digital payslips, save lucky numbers and play options, and scan a QR code at any Arkansas Scholarship retailer to quickly purchase games.
Amy Bergette, Senior Vice President of Digital Solutions for Scientific Games, added: “We are leveraging our core strength and leadership in instant scratch games across all areas of innovation, including digital.
“Through continuous investment in our loyalty solution for lotteries, Scientific Games has further evolved our program by offering an upgraded, modern and native mobile app that makes it easier for players to enjoy programs like The Club in Arkansas.
“We look forward to players downloading the new app for an enhanced experience and connection to the Arkansas Scholarship Lottery’s games and brand.”