Pollard Banknote cites lottery audience attraction of new instant ticket addition

Pollard Banknote launches new 'Ticket to Ride' inspired instant ticket
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Pollard Banknote has partnered with Asmodee Entertainment on the launch of its new instant ticket, inspired by the board game ‘Ticket to Ride’.

Created in 2004, Ticket to Ride has a market presence in more than 55 countries, and has been translated into 33 languages.

43% of Ticket to Ride players are between the ages of 18 to 35, a demographic cited by Pollard Banknote as a ‘key audience for lotteries to attract’.

Promising to take lottery players on a new ‘adventure’, Ticket to Ride is now available for use on printed instant tickets, adding to Pollard Banknote’s portfolio of licenced brands.

Celebrity chef Guy Fieri recently authorised his image for the production of Pollard Banknote-produced instant tickets, while other notable additions this year include the movie Jaws, the video game series PAC-MAN and the pick-up truck Chevrolet Silverado EV.

“Ticket to Ride offers exciting opportunities that align well with the lottery industry,” said Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote.

“With its emphasis on travel and adventure, a proven instant ticket theme, it’s a great game to pair with a travel-related prize that could include a customised cross-country train adventure to one of many incredible destinations.

“The journey itself is half the fun, so there’s really no end to what we’ll be able to dream up for players down the track.”