Pollard Banknote has added another famous title to its range of instant ticket games with the recent inclusion of ‘Jaws’.
The original summer blockbuster movie from Universal Pictures and Amblin Entertainment first hit cinema screens in 1975, earning huge acclaim and becoming one of the highest grossing films of all time.
Announcing Jaws’ arrival to its portfolio, Pollard praised the movie’s status as a ‘phenomenon’ and ‘pop-culture icon’, explaining its ideal fit for a summer-themed instant scratch ticket.
“Jaws immediately conjures up images of summer, sand, surf, and shark!” said Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote.
“We are excited to add this title to our collection of licensed properties. Instant tickets that feature Pollard Banknote’s attention-grabbing Jaws ticket art – inspired by the iconic movie poster – and entertaining game play will result in lottery players, both new and existing, scrambling out of the water and into line at retail.”
Jaws joins a number of other recent additions to the Pollard portfolio.
Pollard also created a new $20m Supreme scratch ticket game alongside the Texas Lottery last month.