PolarLotto recruits Fast Track to drive online engagement

Swedish lotto betting services provider PolarLotto has entered into a strategic partnership with Fast Track, a leading provider of CRM solutions designed specifically for the igaming industry. 

In a statement confirming the news, PolarLotto said that the collaboration will “propel its expansion from offline to online offerings, bringing the excitement of the world’s biggest lotteries to Swedish players in a safe and responsible manner”.

The company added that by teaming up with Fast Track, it aims to leverage cutting-edge technology to expand its business model from traditional to online, ensuring a seamless and engaging experience for its customers.

Benjamin Burstein, CEO of PolarLotto, said: “We are excited to embark on this journey of transforming our business with the latest technology and automation tools provided by Fast Track. As we transition to the online space, we are confident that Fast Track’s expertise in custom segmentation, real-time data capabilities, and personalised experiences will enable us to better serve our players and achieve our business objectives.”

In welcoming the partnership, Fast Track highlighted the potential for “exceptional results” through its Singularity model, which uses AI and machine learning to deliver tailored content to players, at the right time and through the most effective channel. 

“We are thrilled to partner with PolarLotto and support their online expansion,” said Simon Lidzén, CEO and co-founder of Fast Track. “Our tools are designed to empower lean teams to achieve remarkable results, and we look forward to helping PolarLotto maximise their online presence and engagement.”