Pollard Banknote goes electric as Chevrolet Silverado EV joins instant ticket range

Pollard Banknote
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Pollard Banknote has expanded its portfolio of licensed properties with the addition of the Chevrolet Silverado EV as an instant ticket.

The move sees the first-ever, all-electric Silverado EV form a triumvirate with fellow Chevrolet brands Silverado and Corvette Stingray, with the new arrival set to debut as a 2024 model.

“Chevrolet Silverado is one of the most dependable, longest-lasting full-size trucks on the road, and is the best-selling full-size pickup truck among US buyers ages 18 to 34,” commented Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote.

“The vehicle category is entrenched in the lottery industry, and we are excited to expand our licensed games portfolio to include the Silverado EV as automakers shift to produce more electric vehicle options for consumers.”

Unveiled at the 2002 Consumer Electronic Show, the Silverado EV will be available in the autumn of 2023.

Silverado joined Pollard’s licenced games portfolio in 2018 and has since been launched six times across five jurisdictions, offering players the chance to win a Chevrolet Silverado truck or a cash prize.

Meanwhile, Pollard launched the instant ticket debut of Hot Stuff last week, while Thompson also recently congratulated its partners at the Texas Lottery on the launch of its new $20million Supreme scratch ticket game.