Scientific Games adds augmented reality extension to lottery portfolio

Scientific Games adds augmented reality extension to lottery portfolio
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Scientific Games has created a ‘unique’ augmented reality (AR) game extension as the lottery operator aims to enhance the user experience.

The AR extension has been developed over the last ‘several years’ using qualitative player research, with Scientific Games selecting the LOTERIA licensed brand as a ‘colourful, natural enhancement’ to its first AR game extension.

It will connect players from a physical LOTERIA instant scratch game purchased at retail to a life-like LOTERIA AR second-chance win opportunity played via a mobile app.

Amy Bergette, VP Digital Content Studio for Scientific Games, commented: “The timing for augmented reality is right for lotteries.

“While the industry has experimented with AR products in the past, the mobile technology is now solidly in place and widely accessible. Players are ready.”

The physical scratch game, AR digital extension and mobile app were all created by the company’s global game studios in partnership with Fremantle, the exclusive licensor of the original Don Clemente LOTERIA.

“Our digital animators brought the original Don Clemente LOTERIA images to life in AR with an advanced second-chance collection promotion that leverages the traditional bingo-style game play inherent with the game,” added Bergette.

“We believe that it rivals the best AR experiences available to consumers. This is just the spark, it’s just the beginning of the endless possibilities in what Scientific Games can offer with AR technology.”

The company’s AR game extension with a turnkey mobile app is available now so lotteries can easily add it to physical instant games in their 2023 portfolios.

For the physical LOTERIA game purchased at retail, Scientific Games added high-definition HD Games symbols, along with LuxShimmer and LuxVelvet special finishing options from its strategic product enhancements.

John Schulz, President Americas & Global Instant Products for Scientific Games, said: “Our multi-channel digital engagement strategy was to connect the physical game purchased at retail with the digital AR experience for players.

“We also wanted to offer today’s players an enhanced, high-value experience that complements the lottery’s overall portfolio.”

Meanwhile, Scientific Games unveiled its ‘revolutionary’ new lottery game enhancement last week, collaborating with Groupe FDJ, the operator of the French National Lottery.