Groupe FDJ and Scientific Games have jointly unveiled iDecide, a ‘revolutionary’ lottery game enhancement that has yet to be seen in the global lottery industry.
The new product gives instant scratch card players the option to continue their play experience with a digital game and potentially expand their winnings.
Each instant scratch card game featuring iDecide has a QR code and a callout promoting the opportunity to continue playing. If a player wins on the physical card, they can decide to cash their winning ticket at retail or wager a portion or all their winnings in a digital game.
The iDecide digital game is accessed by scanning the QR code with a mobile device. To increase winnings, the player must successfully advance through the digital game. Advancement is randomly determined by the decisions the player makes during the digital game.
Xavier Etienne, Executive Vice President Technology and International for FDJ, commented: “iDecide easily connects lottery players from an instant scratch card game sold at retail to the digital channel.
“These unique products were strategically developed to connect physical and digital game play with a focus on providing a unique digital entertainment experience for players while preserving FDJ’s strong retailer network.
“There has never been anything like iDecide, it is truly a product of the future for the global lottery industry.”
Digital player registration is not required for iDecide, whose games are said to be ‘secure’. All prize winnings from both the physical and digital games are redeemed at a lottery retailer.
If the player wishes to end play with the physical game, any winnings may be redeemed instantly. If the player decides to move to the digital game, the winning will be automatically updated with the outcome of the digital game.
Jeff Martineck, Senior VP of Global Lottery Product Innovation for Scientific Games, added: “Games featuring iDecide modernise the lottery experience for the consumer.
“These unique games put the power of choice into the consumer’s hands, moving them seamlessly from retail to digital as they decide how deeply they want to play and win.
“Best of all, iDecide games firmly connect lottery retailers to the digital channel, maximising revenues and contributions to lottery good cause programmes.”
FDJ has witnessed a flurry of activity over the past few months, with the operator of the French National Lottery launching its new payment solutions brand and entering into exclusive negotiations to acquire a horse racing brand.
Scientific Games, meanwhile, recently secured the rights of instant scratch and digital lottery games across 24 territories for the ‘Deal or No Deal’ game show brand.