Lotto.com has appointed Havas as its first creative agency with the brief of launching its first-ever brand campaign.
The digital lottery ticket platform has shown its business intent in recent months with expansion into various states, including New York, Texas and Colorado.
There are plans in place to grow its audience further, though, and the firm has now partnered with Havas to increase its recognition in the US.
Havas emerged victorious from a self-described ‘competitive pitch process’, and will now be responsible for elevating Lotto.com’s awareness across multiple states.
“We’ve seen how fast Lotto.com has grown across the US – from starting as a licensed lottery courier in New Jersey to the recent announcement of its expansion of operations to New York, Texas, and Colorado – Lotto.com is rapidly reaching new customers across the country,” commented Tim Maleeny, Havas New York President and Chief Strategy Officer for Havas North America.
“We’re thrilled to be their agency of record and showcase their brand as they transform the industry.”
Lotto.com enables players to order lottery tickets and check results at any time, day or night.
Pertinently, Havas has created the brand platform “Welcome to WINever” to ‘creatively showcase how any moment has the potential to be life changing with just a few taps on a phone, tablet, laptop, or desktop computer’.
“We all know the feeling of having a ticket for that week’s big game and letting yourself get lost in all the things you would do and buy if you won,” said Thomas Metzger, CEO of Lotto.com.
“With the continued growth of online and mobile transactions throughout the country, the Lotto.com framework helps reach new lottery players where they are to generate incremental funds for state lotteries and the beneficiaries they support.
“We’re proud to partner with Havas at such an exciting and pivotal time for Lotto.com.”
Havas will roll out a fully-integrated creative campaign across TV, social media, digital, and out-of-home throughout the month of September.
“Lotto.com is revolutionising the industry and we are excited to be a part of it,” added Dan Lucey, Chief Creative Officer of Havas New York.
“We are taking a traditional, decades-old practice and displaying it in a fresh, modern way.
“There is no platform on the market like Lotto.com and our creative campaign shows that.”