The Texas Lottery has agreed to extend its partnership with Scientific Games until 2034 as the firm looks to further enhance its player experience.
Scientific Games has provided the Texas Lottery with scratch ticket games since the latter’s formation in 1992, and the partners have since helped to generate more than $35bn in revenue for good causes in Texas.
This new multi-year deal will include SCiQ, a ‘groundbreaking’ lottery retail technology ecosystem from Scientific Games that is designed to improve in-store display and security for scratch tickets, and offers retailers inventory, marketing, accounting and operational efficiencies.
These SCiQ units are scheduled to roll out at the beginning of next year, providing the Texas Lottery with ‘unprecedented access’ to real-time data and industry-leading analytics to optimise game portfolio management at locations where they are installed.
Gary Grief, Executive Director of the Texas Lottery, commented: “Scientific Games’ products and promotions played an important role in the Texas Lottery achieving more than $6.73bn in scratch ticket sales for fiscal year 2022.
“We look forward to partnering on more memorable player experiences together while bringing SCiQ to our retailers to advance the technology supporting our scratch ticket game sales.”
This deal marks the latest in a lengthy line by Scientific Games this year, following agreements with the Colorado Lottery and Loto-Quebec earlier this summer, as well as a recent announcement that it will launch its new technology in Latvia with Latvijas Loto.
“Scientific Games applauds the Texas Lottery for its ongoing vision in the retail and player entertainment experience, and in advancing the lottery retail environment,” added John Schulz, President Americas & Global Instant Products for Scientific Games.
“We will continue our long-standing support for the Texas Lottery’s mission to generate good cause funding with exciting brands and innovative games and promotions that Texas players love.”