Jackpocket has been named as the official digital lottery partner of the Colorado Rockies team, marking its third such deal with a Major League Baseball (MLB) side.
The agreement will see the third-party lottery app host ticket giveaways, free branded merchandise and offer ‘unique’ VIP experiences for Rockies fans.
New players will also receive a free ticket by entering the unique code ‘ROCKIES’ at checkout in the Jackpocket app.
Peter Sullivan, Founder and CEO of Jackpocket, commented: “As baseball season really heats up, our partnership with the Colorado Rockies couldn’t come at a better time.
“The Rockies are a local institution and we’re excited to bring fans a new, digital-first way to play the lottery while also celebrating their love of this storied team.”
This latest venture will see Jackpocket feature on Rockies.com and social media, Rockies radio, LED assets at Coors Field and McGregor Square and throughout the stadium’s concourse televisions.
“We are thrilled to partner with Jackpocket to facilitate growth of their brand amongst our audience,” added Walker Monfort, Rockies Vice President of Corporate Partnerships.
“Alongside their existing partnerships in professional and collegiate sports, we look forward to enhancing their user base throughout the Rocky Mountain region.”
Jackpocket recently published its Q1 Report on the State of Digital Lottery in the US, detailing ‘incredible growth’ across the 11 jurisdictions it operates in.