Jackpocket has published its Q1 Report on the State of Digital Lottery Play in the US, detailing ‘incredible growth’ across the 11 jurisdictions it operates in.
The third-party lottery app recorded data from the digital lottery play habits of its users over the course of Q1 2022 and noted the most interesting trends.
Players engaged with Mega Millions and Powerball more YoY, with Jackpocket noting upticks across all 11 operational states.
Currently, Jackpocket is active in Arkansas, Colorado, Minnesota, New Hampshire, New Jersey, New York, New Mexico, Ohio, Oregon, Texas, and Washington D.C.
The highest-spending state during Q1 was New York, whilst the lowest spending jurisdiction was Washington D.C, to be expected due to its much lower population.
According to Jackpocket data, the top three states by lottery revenue in Q1 has remained consistent since Q2 2021 with New York leading the way, followed by Texas in second place and New Jersey in third. Interestingly, it would appear that lottery play in New York has not been harmed by the launch of sports betting in the Empire State back in January.
Ohio was the state to record the largest revenue growth, noting a 119.1% increase in turnover YoY. Meanwhile, New Jersey posted the largest QoQ growth figure, with digital lottery tickets selling 11.9% more than Q4 2021.
“Only three months into 2022, we’ve already seen incredible growth in the digital lottery space since last quarter and most drastically since last year,” said Jackpocket CEO Peter Sullivan.
“The Jackpocket app’s Mega Millions & Powerball market share increased in all states where Jackpocket is active and our players hit $30M in prize payouts this quarter, a 53.4% increase in total winnings yea over year,”
“It’s clear people are opting for digital solutions in all areas of their lives, and Jackpocket is ecstatic to meet existing lottery players where they are and introduce new players to the platform.”
The number of women engaging in digital lottery play is increasing compared to the number of men. 42.5% of players were women in Q1 compared to 41.1% in Q4 of 2021. Meanwhile the number of men playing digital lottery fell from 58.9% to 57.5% in the same period.