Jackpocket data has revealed that increasing jackpots in Powerball draws and Mega Millions games has resulted in an uptick in digital lottery play in Q4 of 2021.
Publishing its Q4 report about the state of digital lottery play, the firm noted that in every state that it is active, there was an uptick in Mega Millions and Powerball play when compared to Q4 2020 largely stemmed by increasing jackpots.
Aiming to capitalise on an ever-expanding market, the digital lottery firm detailed the largest spending state in its portfolio was New York, whilst the lowest spending territory was Washington DC, with the caveat of it being a single city.
Players in New Jersey were the big winners during Q4, taking home $9.4m via the Jackpocket app. The next biggest winners were located in Texas, winning $250,000, whilst the third biggest winners were in New York, earning $150,000.
“With $100m in lottery prizes won on the Jackpocket app to date, it’s clear that lottery players are increasingly seeking accessible and convenient solutions,” said Jackpocket CEO Peter Sullivan.
“Digital lottery play is moving into a new and golden era in 2022. We’re looking forward to continuing to provide users with innovative, easy-to-use digital gaming experiences.”
Breaking down users by gender, the proportion of female players has increased throughout the last year, with a slight decrease in the percentage of men taking part in digital lottery games on the Jackpocket app.
In Q4 2020, female players made up 36.2% of total players, increasing drastically to 42.2% in Q1 2021. Since then, the figure has evened out, decreasing to 41% in Q3 and increasing slightly to 41.1% in Q4.
Jackpocket also detailed some state-specific trends to show the state of digital lottery play and business at the end of 2021.
The fastest-growing lottery supported by the firm in Q4 2021 was New York; its YoY growth stood at 129,185.7%, while Ohio is currently seeing the greatest amount of QoQ growth at 28.5%.
