Lottery product provider Pollard Banknote has announced that it will be incorporating the work of Bob Ross into an exclusive lineup of its licensed games portfolio.
According to the company’s statement, the licensing agreement – brokered between Pollard Banknote and Bob Ross Inc – includes the rights for both printed and digital instant ticket products.
“Bob Ross represents not just the joy of making art, but nostalgia for simpler times, and the power of positivity,” Pollard Banknote said. “Demand for Bob Ross’s own original artworks is surging, with three of his paintings recently raising over $1m to support public television.”
Pollard Banknote: Bob Ross theme to bring joy
Besides access to the Ross creative palette to be used for artwork, editorial content, and audiovisual libraries, Pollard Banknote’s lottery partners will also be able to leverage his brand for the promotion of exclusive rewards
These include painting workshops led by certified instructors, luxury retreats, and natural escapes, reflecting the famous painter’s calm demeanour.
Cassandra Boyd, Director, Licensed Games at Pollard Banknote, commented: “Lottery players are looking for a moment of joy in the everyday–and to his millions of fans, that’s the promise of Bob Ross.
“Bob Ross also inspired people to make their world beautiful, and that’s at the core of what we do, by supporting lotteries in their mission to turn participation into meaningful contributions to communities and causes.
“As Bob would say at the start of every episode of The Joy of Painting: “Let me extend a personal invitation for you to drag out your brushes and a few paints and paint along with us…” Pollard Banknote is proud to extend an invitation to our lottery partners to bring the nostalgic charm and creative spirit of Bob Ross to their instant ticket programs.”