The UK prize competition sector has established its first dedicated trade association, with the launch of the Prize Competition Council (PCC) and the election of its inaugural Board of Directors.
The PCC has been created to represent the fast-growing prize competition industry, bringing together more than 50 operators to promote voluntary self-regulation, player protection and engagement with government and regulators.
Established following months of collaboration across the sector, the PCC said it will act as the industry’s collective voice while encouraging members to adopt a newly developed Voluntary Code of Conduct for Prize Draw Operators.
Its launch comes as the prize competition market continues to expand in the UK, with operators offering competitions for cash, cars, property and luxury goods through paid entry schemes.
This has seen a rise in black market activity, however, with some operators creating competitions which fall outside of UK gambling regulations.
The Gambling Commission reported 438 suspected illegal lotteries in 2025 and 544 reports of society lotteries presenting themselves as free draws and prize competitions.
The elected PCC board
The PCC has elected its first Board of Directors, who will serve a two-year term representing the association’s membership.
The board comprises:
- George McGregor, Independent Chair
- Chris Jennings, Winvia Entertainment PLC (BOTB, Click)
- Tam Watson, Jumbo Interactive UK
- Declan Murray, Pristine Competitions
- Punit Shah, Seven Days Performance
- Pete Toye, The GiveAway Guys
- Oliver Donnelly, McKinney Competitions
- Ian Buckley, Paragon Competitions
- Daniel Swann, Two Fat Ladies Competitions
The PCC board has been designed to reflect a range of operator sizes and business models operating within the sector.
A focus on standards for the prize lottery sector
Having just launched today, the association said its primary objectives include supporting implementation of the voluntary code, improving player protections and providing a unified voice in discussions with the Department for Culture, Media and Sport (DCMS), regulators and other stakeholders.
It also intends to develop industry guidance and training while making sure that smaller operators have access to compliance support and representation alongside larger businesses.
“This is a strong Board to address the challenges the sector faces in the years ahead,” said Jo Bucci, Founding Member and outgoing Director of PCC, and Chair of Winvia Entertainment PLC.
“Representing a diverse group of operators and opinions, it will be up to this Board to steer the newly created body through areas like compliance with the new Voluntary Code of Conduct for Prize Draw Operators and ensuring customers have an enjoyable, safe experience.
“I want to take this opportunity to thank DCMS for its constructive engagement and support throughout the establishment of the PCC.”
With its governance structure now in place, the PCC’s immediate priorities will also include supporting members in implementing the Voluntary Code of Conduct and producing sector-wide guidance and training.
It has a stated mission of upholding “the highest standards of integrity and transparency, enhancing player protections, and working closely with operators, regulators and stakeholders to ensure prize competitions remain safe, fair and engaging”.
Independent Chair, McGregor, added: “The prize competition sector has grown rapidly in recent years. The establishment of the PCC reflects its growing maturity and the recognition that every successful industry benefits from strong representation and clear standards.
“Our focus now is on building an organisation that members value and that provides constructive leadership for the sector.”