Bwloto has entered the Czech Republic after launching its eInstant content with Loterie Maxa, marking the Lottery-as-a-Service provider’s latest expansion into a regulated European lottery market.
The partnership enables Maxa players to access five Bwloto eInstant games through a direct integration – Piratzy, Piratzy Gold, Diamonds ‘R’ Forever, GoFish Frenzy and Fruitastic Wins.
It expands Loterie Maxa’s online lottery offering with mobile-first instant-win games and represents Bwloto’s first deployment in the Czech market.
“We’re always looking for fresh, high-quality content for our players, and Bwloto delivered exactly that,” said David Vincenc, Product Manager, Loterie Maxa
“The integration was smooth, the games look great on mobile, and the early response has been positive. We look forward to building on this.”
Major moves from Bwloto
For Bwloto, the move marks another milestone in its now-seven-year journey. The company has a known presence across the Nordics, having worked previously with Norway’s Norsk Tipping and Finland’s Veikkaus.
The company was developed by the team behind Betware, which has operated within the sector for 30 years now.
Bwloto also seized the opportunity to enter Ontario late last year, securing approval as a supplier with the Alcohol and Gaming Commission of Ontario (AGCO).
It was 2025 which marked the launch of the company’s Lottery Launchpad innovation platform for tier-1 lotteries.
With its presence spanning North America and Europe, the Iceland-headquartered firm is actively looking at opportunities to scale into new markets such as Latin America and Africa, as well as further expansion on the continents in which it currently operates.
On this expansion, its Chief Executive Officer, Ivar Hermann Unnthorsson, said: “Going live with Loterie Maxa is a milestone we’re proud of.
“Maxa moved quickly and professionally, and the result is five of our games in the hands of Czech players. It’s exactly the kind of partnership we build for.”