Global brand growth is under the spotlight as Allwyn eyes new creative agency pitch
Allwyn International has set its sights on a new era of global brand growth with the launch of a new creative agency pitch. Forming part...
Powerball becomes title sponsor of rapidly growing US sport
The Professional Pickleball Association (PPA Tour) has announced a major new partnership with lottery game Powerball, highlighting the huge growth of pickleball across the...
Ontario lottery celebrates Olympic support ahead of Winter games
The Ontario Lottery and Gaming Corporation (OLG) has launched a limited-time Olympics-themed ticket to coincide with the upcoming Winter Olympics.The Winter Olympic and Paralympic...
Postcode Lottery adopts new brand across all core markets
The Postcode Lottery Group, one of the largest non-state lottery operators in Europe, has adopted a new brand logo to fall in line with...
Lottery.com owner SEGG Media keeps pace with its sports push
The parent company of Lottery.com, SEGG Media, has partnered with Soccerex Miami as part of a wider expansion of its profile in sports.SEGG has...
Danske Spil praises Danish gambling ad ban as ‘necessary and responsible’
Danske Spil, Denmark’s state-owned gambling and lotteries group has vowed to support new wide ranging restrictions on gambling advertising and marketing.Last week a majority...
National Lottery debuts Because of You with Ambassador Winkleman
The National Lottery has launched its first docu-series, Because of You, fronted by Claudia Winkleman in her new role as the Lottery’s Ambassador-in-Chief.Produced by...
Lottery operators urged to read latest ASA update
The UK’s Advertising Standards Authority (ASA) has updated its policy to bring more clarity around advertising rules for lottery operators.Building on the 2022 rework...
Allwyn: making the most out of F1’s global reach and impact
Allwyn is doubling down on its social responsibility initiatives via a valuable marketing channel, Formula One in a move which leadership believes is indicative...
Allwyn revives ‘It Could Be You’ after 26 years as lotto looks to the...
The National Lottery’s famous tagline “It Could Be You” is back on screens for the first time in more than a quarter of a...