Allwyn extends Formula 1 partnership following completion of OPAP merger
Formula 1 has extended its partnership with Allwyn through a new multi-year agreement, building on what both parties describe as a successful first season...
Allwyn adds new creative agency Studio 59 to diverse marketing strategy
National Lottery operator Allwyn UK has launched its own content studio as part of a broader review and acceleration of its creative media strategy.The...
Historic £181m EuroMillions jackpot is a huge marketing win for Allwyn
National Lottery operator Allwyn has confirmed that a UK-based claim has been made for the £181.1m jackpot from the EuroMillions draw on Tuesday 10...
Norsk Tipping rolls out four-year plan to strengthen Norwegian football
Norway’s state operator, Norsk Tipping, has retained its premier sponsorship of the country’s football sector through 2029.Dedicated to advancing the opportunities within Norwegian football,...
Global brand growth is under the spotlight as Allwyn eyes new creative agency pitch
Allwyn International has set its sights on a new era of global brand growth with the launch of a new creative agency pitch. Forming part...
Powerball becomes title sponsor of rapidly growing US sport
The Professional Pickleball Association (PPA Tour) has announced a major new partnership with lottery game Powerball, highlighting the huge growth of pickleball across the...
Ontario lottery celebrates Olympic support ahead of Winter games
The Ontario Lottery and Gaming Corporation (OLG) has launched a limited-time Olympics-themed ticket to coincide with the upcoming Winter Olympics.The Winter Olympic and Paralympic...
Postcode Lottery adopts new brand across all core markets
The Postcode Lottery Group, one of the largest non-state lottery operators in Europe, has adopted a new brand logo to fall in line with...
Lottery.com owner SEGG Media keeps pace with its sports push
The parent company of Lottery.com, SEGG Media, has partnered with Soccerex Miami as part of a wider expansion of its profile in sports.SEGG has...
Danske Spil praises Danish gambling ad ban as ‘necessary and responsible’
Danske Spil, Denmark’s state-owned gambling and lotteries group has vowed to support new wide ranging restrictions on gambling advertising and marketing.Last week a majority...