Svenska Spel hires Katarina Borstedt to refresh corporate values

Svenska Spel
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Svenska Spel has continued the reshaping of its senior leadership team by appointing Katarina Borstedt as its new Chief People and Culture Officer.

Borstedt will join the Swedish gambling group in September 2026, becoming a member of the executive management team and reporting directly to President and CEO Anna Johnson.

The appointment comes during a period of wider management transition at Svenska Spel. The operator is continuing its search for a new General Manager of its TUR retail division following the departure of Anna Romboli to AB Trav och Galopp (ATG), where she has taken up a senior leadership role.

Borstedt joins from Munters FoodTech, where she served as Vice President of People & Culture. Her career has included senior HR and organisational development roles at Proxify, Northvolt, Ahlstrom-Munksjö and Munksjö, alongside consulting positions with PwC and Deloitte.

Svenska Spel continues to bolster leadership team

Her appointment reflects Svenska Spel’s focus on strengthening organisational capability as the state-backed operator continues to adapt its business and leadership structure.

Anna Johnson said: “I am very pleased to welcome Katarina to Svenska Spel. She has broad experience in leading HR and organisational issues in companies undergoing change and building for growth.

“This expertise will be important for us as we continue to develop Svenska Spel with a focus on sustainable growth, customer satisfaction and corporate culture. As Chief People & Culture Officer, Katarina will have a central role in strengthening and developing our organisation, our leadership and our working methods, as well as leading transformation.”

Borstedt added: “I am delighted to be appointed as Chief People & Culture Officer at Svenska Spel, a company with a strong brand, exciting games and a clear purpose to give back to society.

“I hope to contribute with my experience of developing organisations, leadership and working methods in growth and change journeys. For me, HR is about creating conditions for employees and leaders to develop, with the customer and the business as a clear starting point. I am very much looking forward to doing this together with my new colleagues at Svenska Spel.”

Borstedt will officially assume the role in September. At that point, Joakim Karlsson, who has served as acting Chief People and Culture Officer, will return to his permanent position as Head of Talent Acquisition & Tech.