Scientific Games has renewed its contract with Banijay Entertainment for the licensing rights of Deal or No Deal-branded lottery games.
Retail and digital lottery products featuring the well-known TV game show brand will include instant scratch, pull tab, terminal-based games, Keno games for exclusive territories, as well as iLottery.
The games will be made by Scientific Games, which holds the Deal or No Deal licensing rights in more than 30 countries, and will work closely on their distribution with Banijay Rights – the distribution arm of Banijay Entertainment.
Mark Woollard, SVP Gaming and Gambling, Banijay Rights, said: “We look forward to working with Scientific Games to innovate more brand-immersive Deal or No Deal lottery experiences for players around the world. What could be more fun than the chance to win prizes in a lottery game themed to a high-stakes TV game show of risk and reward?”
Popular for its prizes and quick decisions that participants have to make, Deal or No Deal is a gameshow that has been adapted across 84 countries. The TV production has been partnered with Scientific Games for over 18 years, delivering 110 lottery games launched worldwide to date.
Tina Hoover, VP, Licensing for Scientific Games, added: “We are thrilled to renew our license with Banijay. DEAL OR NO DEAL is a universally recognized brand and a perfect fit for our popular licensed lottery games. Our creative teams are hard at work designing retail and digital play experiences that capture the excitement of this iconic TV gameshow.”
Scientific Games has continued to enjoy global success in the lottery market, ending FY2024 with $2.6bn in retail sales of licensed products in the US alone. In total, it provides games and technology to 150 lotteries across 50 jurisdictions worldwide.
It was recently granted a lottery service supplier licence in the UAE through the country’s newly-established gambling regulator.
The company also just announced a new Digital Games Senior Vice President and a Vice President of Customer Success to further boost its global ambitions.