Norway’s state gambling and lottery operator, Norsk Tipping, has called for more research into the demographics of problem gambling.
Currently, the Nordic state is going through a significant safer play reform that is led by the national regulator, Lotteritilsynet, together with the Directorate of Health and the National Media Authority, Medietilsynet.
The authorities have announced next year as the target deadline to roll out the updated framework, having launched industry-wide consultations which concluded on 25 April.
Responses have been collected from a multitude of industry stakeholders, including health bodies, support charities and trade organisations, all of which highlight different aspects of Norway’s safer gambling landscape that need to be improved.
Putting its suggestions forward to Lotteritilsynet, Norks Tipping proposed that the 2026 action plan take into consideration the impact problem gambling has on different minorities.
The operator argues that conducting such surveys will give it a better grasp of the market, which would in turn help for the creation of better informed safer gambling messaging campaigns.
Also a point of interest for the operator are national gambling harm awareness campaigns more focused on people between the ages of 18 and 25, with the main reasoning behind this being the increased rates of engagement of that demographic with casino games.
In addition, Norsk Tipping also wants to see more research into the effects of direct government intervention, such as DNS blocking – or the blocking of access to individual IP addresses.
More funding for gambling harm organisations could also be on the agenda, with the operator calling for increased consideration of victim treatment within a social setting.
Keeping in mind that Norsk Tipping is a state-owned entity operating within a monopolistic regime, it is safe to assume that its recommendations will be carefully reviewed by Norway’s policymakers, as they carry the most weight out of all other responses.