Finland’s state gambling and lottery operator Veikkaus has strengthened its responsible gambling mechanisms with OpenBet ahead of the market’s liberalisation in 2027.
The OpenBet-owned Neccton AI RG system includes real-time identification of risk gambling behaviour, sends out automated alerts, and tailors individual player interventions.
Susanna Saikkonen, Vice President for Sustainability at Veikkaus, said: “Veikkaus’ individual gambling safety net model is based on identifying risky gambling as early as possible and offering players both support and concrete limitations.
“The Neccton platform provides us with an ISO-certified, extensively security tested and scientifically validated tool that strengthens our ability to identify risk and support our customers in gambling responsibly.”
Neccton’s rollout builds on an already established partnership between OpenBet and Veikkaus, powering the latter’s sportsbook platform and providing Managed Trading Services across its digital and retail channels since May last year.
Dr Michael Auer, Managing Director of Neccton at OpenBet, added: “In today’s regulatory environment, operators must demonstrate how they actively prevent gambling-related harm.
“The latest version of the Neccton platform enables real-time, data-driven intervention and measurable duty of care. We are proud to expand our partnership with Veikkaus to further strengthen its responsible gambling framework.”
As a reminder, a bill to liberalise domestic gambling and move away from a full Veikkaus monopoly was adopted by policymakers in Finland at the end of 2025, paving the way for licensed operators to enter the market sometime in December 2027.
The new gambling law will be officially adopted in June next year, with all applications from international companies expected to be reviewed and approved by the end of 2027.
As such, Veikkaus will for the first time see competition for market share from international companies, and the implementation of an enhanced responsible gambling system is only a natural step towards future-proofing the operator’s ability to respond to a new era of commercial pressures.