Slovakia’s oldest and largest gaming company, Niké, has achieved a total growth of 52% in instant ticket sales since 2018.
This has made it one of the fastest-growing lotteries in Europe, in addition to striking two consecutive record sales performances in 2022 and 2023 – while being on the path to replicate this success in 2024.
Since first being founded in 1991, Niké has exceeded more than €400m in sales per year, achieved a network of more than 900 branches, and now staffs more than a thousand employees.
The firm has had an exclusive instant ticket partner since 2013 in the face of Pollard Banknote, which has supplied Niké with portfolio management expertise and sales-driving print innovations.
By leveraging Pollard Banknote’s proprietary Scratch FX products and speciality inks, Niké has built up efficiency in increasing game visibility and driving sales.
Marián Jamrich, Lottery Director at Niké, commented: “We are thrilled with how successful our partnership has been, and in particular with achieving two years in a row of record instant sales.
“Pollard Banknote has been an unwavering partner—constantly bringing new ideas, captivating artistic design, and portfolio recommendations that contribute to our success. We look forward to continuing to work together to provide innovative and fun games to our players.”
Pollard Banknote also extended a congratulatory note to Niké for the consistent successes, with Laura Kroeker, Director, Sales & Marketing at Pollard Banknote, adding: “Congratulations to Niké, whose enthusiasm for innovation and implementation of proven growth strategies have led to impressive sales growth year after year.
“It’s always a pleasure to work with forward-thinking lotteries like Niké, and in the coming years of our partnership we look forward to delivering more outstanding games for Niké’s players.”