Instant Win Gaming has formed a partnership with the Atlantic Lottery Corporation after it was chosen to produce omnichannel games for the lottery
Image: Shutterstock

NeoGames’ subsidiary Wizard Games has made its debut in the Canadian lottery market via an agreement with the Atlantic Lottery.

The lottery operator – which is active in the four eastern provinces of Canada on the Atlantic coast – will receive Wizard Games’ complete range of slot titles as a result of the partnership. 

In turn, Wizard Games will launch in Canada for the first time and NeoGames will substantially expand the reach of its North American operations into the Atlantic provinces of New Brunswick, Newfoundland and Labrador, Nova Scotia and Prince Edward Island.

Michael MacKinnon, VP of Product at Atlantic Lottery, said: “We’re delighted to have gone live with Wizard Games’ content offering players in the region an exciting array of forward-thinking, engaging titles to discover and enjoy. 

“We look forward to providing a wealth of fantastic games to our customers and to a successful partnership with the studio.”

Further specifics of the deal will see NeoGames’ Pariplay Fusion aggregation platform utilised extensively to support the launch of the Tel Aviv-based supplier’s slots as part of the Atlantic Lottery’s wider offering.

The Pariplay solution was acquired by NeoGames last year as part of its takeover of Aspire Global, which along with the addition of the BtoBet and AspireCore brands significantly expanded its capabilities in sports betting and igaming.

Shivan Patel, VP of North America at Pariplay, added: “Canada is an important market for us, so we’re thrilled to have completed our integration with Atlantic Lottery. Our market-leading offerings of in-house content are sure to excite players in Atlantic Canada.”

The agreement further extends NeoGames’ presence in North American lottery and igaming following an agreement with Scientific Games (SG) which saw its einstant games portfolio distributed to the Pennsylvania Lottery.

Benedict McDonagh, Managing Director at Wizard Games, remarked: “At Wizard Games, we strive to keep raising the bar and entertaining players across the world, so we’re happy to be able to provide our content to Atlantic Canadian players.