Kiron Interactive has launched and repurposed its popular ‘UK Numbers’ lotto draw TV channel specifically for African markets.
The virtual sports and live games developer has rolled out an all-new, bespoke 24/7 channel for African audiences, providing a select mix of market-leading numbers products across the continent.
Its flagship UK Numbers channel features a mix of formats with two distinct products that are expected to make a significant market impact in Africa.
The 49’s live draw will be broadcast twice daily, presented by a team of energetic and well-loved presenters. Globally popular for over 25 years, 49’s offers the chance to land big wins from small stakes with the pick of six balls from a 49-ball format.
Offering the perfect solution to the high demand for such content, 49’s is accompanied by the newer, higher frequency, and high-margin 39’s product, which features a draw of fewer numbers every three minutes, 24/7, carefully designed to maximise betting opportunities.
Kiron notes that there has been a significant surge in the popularity of low-stakes, high-turnover gaming in Africa; hence its new channel is well-positioned to leverage this growing demand by offering a format that aligns with players’ preferences and actively caters to their needs.
Thanks to Kiron’s extensive local knowledge, its network of partners, and established name among African operators and players, UK Numbers and its two draws are set to make their mark among the continent’s diverse markets.
Kiron Co-CEO, Steven Spartinos said: “The launch of our new channel brings exciting news for lottery enthusiasts in Africa. It provides them with the perfect opportunity to win substantial prizes with minimal investments, catering to their preferences.
“With the 49’s draw taking place twice daily and the introduction of the brand new 39’s product occurring every three minutes, players now have an even wider range of options and greater chances of success across various market demographics.
“We have witnessed the tremendous impact that the right 24/7 numbers products can have in other markets, and we are confident that our new channel will replicate that success.”