Issue 26 of SBC Leaders Magazine takes a whistle stop tour of the world of betting and gaming, with features looking at the markets in Italy, Romania, Greece, Brazil and Japan, among others.
The front cover interview takes us to Italy, where SKS365 CEO Alexander Martin details how the company coped with lockdown and the steps it has taken to help its network of 1,000 Planetwin365 shops recover.
“We have been seeing a much higher return to the retail side than we actually anticipated,” Martin reveals. “Certainly the percentage online is higher than it was in the past, but sports betting players still want to connect, talk about the games and follow and watch the matches together.”
Elsewhere, FEG Romania’s Chief Executive Carlo Di Maio joins a group of games suppliers to discuss the opportunities in Romania’s growing igaming sector, while Betsson’s Managing Director for Greece, Thanos Marinos, evaluates the company’s performance in what is still a relatively new regulated market.
The team behind EnjoyWin explain why its parent company Enjoy has invested heavily in a Brazilian online operation, while two Asia-focused affiliates debate whether online casinos can put a dent in the popularity of Pachinko in Japan.
The territory-focused features are backed by a host of marketing content, including ComeOn Group’s SEO Director Ivana Flynn evaluating why search will always be a key channel for operators and Finixio CCO Tejinder Kumar’s thoughts on what betting and casino affiliates can learn from their counterparts in the financial world.
Marketing is not the only business function in the spotlight, as EnergyCasino’s Head of Human Resources Shirley Borg and SKS365’s Chief People Officer Brian Dean outline their employee wellbeing initiatives. The HR theme continues with a look at whether the much talked about four-day working week could be a practical choice for igaming businesses.
Completing the line-up are features about some potentially game-changing products, from AI-driven CRM systems and crypto payments to igaming player engagement tools and dedicated live casino studios.
You can read Issue 26 of SBC Leaders Magazine here.