An all-Swedish deal has just been signed between one of the country’s largest gaming and lottery firms and Stockholm-based CRM and AI cloud solutions provider Symplify.
Miljonlotteriet will integrate Symplify’s Campaign and Journey builder modules into its operations as part of the agreement, which centred around personalisation and optimising the user experience via AI.
The duo aim to ‘nurture customer satisfaction’ and boost lifetime value by optimising marketing strategies.
Ola Angervall, Miljonlotteriet CIO, remarked: “We are pleased to partner with Symplify to better engage with our players and promote our entertainment products.
“As one of Sweden’s largest and oldest gaming operators, we are always looking for ways to improve our player experience, and Symplify’s innovative platform will allow us to do just that.”
One of the largest and oldest gaming operators in Sweden, Miljonlotteriet has outlined audience engagement as a key area of focus, specifically around email, SMS and App pushing.
The firm will integrate Symplify’s CRM solutions for its full product range, encompassing online scratch lotteries, physical scratch tickets and bingo.
For Symplify, the agreement closely follows a deal signed in late January with lottery solutions provider Bwloto, covering predictive marketing and on-site recommendation.
Robert Kimber, Symplify CEO, said: “Our CRM and AI cloud ecosystem gives partners the opportunity to grow their businesses by engaging with players on a deeper level. As a fellow Swedish business we are thrilled to work alongside Miljonlotteriet as they go from strength-to-strength.”