Lottery Now, the operator of third-party US-focused lottery app Mido Lotto, has moved to enhance its customer experience via a partnership with PayNearMe.
The firm will leverage its new fintech partners’s MoneyLine product to offer a broader range of popular payment types to its Mido Lotto customers, available across one platform and integration.
PayNearMe’s solution offers deposit, payout and engagement facilitation, using data to automated decision making and payment experience management, with the ultimate aim of reducing costs and increasing revenue.
Rich Wheeler, Co-Founder and President, Lottery Now, said: “Consumers want to use their phones to order lottery tickets and they demand modern, mobile-first payment options to load their digital wallets, order lottery tickets, and seamlessly collect winnings.”
“With MoneyLine, Mido Lotto can offer our players the ability to make deposits and withdrawals with cards, Venmo and PayPal.
“PayNearMe’s team of payments industry experts help us stay informed on developing trends in an evolving marketplace while helping us be more forward with a product roadmap that aligns to our players’ needs.”
The partnership comes as Mido Lotto moves to enhance its presence in the US, having commenced operations in Arizona, California, Massachusetts, Delaware, Oregon, Oklahoma, Connecticut, and most recently Montana.
Meanwhile, the deal also deepens PayNearMe’s links to the gambling space, with the firm active in providing payments solutions to sports betting, igaming and lottery providers across 19 states.
“We’re excited to partner with Lottery Now to deliver preferred tender types to Mido Lotto players,” remarked Leighton Webb, Vice President and General Manager of iGaming and Sports Betting, PayNearMe.
“According to research, bettors expect a wide range of payment options, and we look forward to being able to offer Mido Lotto’s players a full suite of deposit and payout options through our MoneyLine platform.”