Bwloto drives for expansion via new Symplify agreement

Deal being signed, signifying agreement between Bwloto & Symplify
Image: Shutterstock

Symplify has teamed up with Bwloto to help power the igaming platform and lottery solutions provider’s next expansion stage.

Bwloto has over ten years of experience working within the lottery and igaming space, and its diverse suite includes several lottery and instant games. Furthermore, its lottery insight forms the basis of the expert consulting arm which is available for all of its clients.

Under the terms of this latest agreement, Bwloto will be able to draw on its new partner’s predictive marketing and on-site recommendation by optimising the management of more than 10 channels, including Web Push messaging, Email, Dynamic Web, Print and Social channels in-house.

Ivar Unnthorsson, Bwloto CEO, commented: “It’s a pleasure to work with Symplify and we are looking forward to reaping the benefits from our partnership.

“We know that Symplify has an outstanding product that just keeps getting better which pairs very well with our own vision for constant innovation and delivering best in class solutions to operators via our Mix igaming platform.”

In addition to creating a ‘highly personalised experience’ designed to enhance Bwloto’s customer engagement tools, the group will also lend its AI-driven Responsible Gaming module to drive the firm’s safer gaming philosophy.

Robert Kimber, Symplify CEO, added: “Our CRM and AI cloud solutions ecosystem is designed to empower our partners to grow their businesses and we’re pleased Bwloto recognises the impact we can bring.

“This partnership promises plenty as we share the same philosophies on what factors produce long-term, sustainable growth.”