EveryMatrix has stepped up its global expansion efforts after striking a deal with Szerencsejáték (SZRT), the Hungarian National Lottery.
The B2B gaming firm can now lay claim to six different lottery partners in two continents following similar agreements signed with MDJS (Morocco), Veikkaus (Finland), National Lottery plc (Malta), OPAP (Greece) and Norsk Tipping (Norway).
EveryMatrix overcame 25 rival bidders over a 15-month procurement process to be awarded the public tender for the state-owned gaming and lottery operator, aided by its pledge of ‘transforming’ a company that offers multiple products including lottery games, lottery tickets and sports betting.
Stian Hornsletten, COO at EveryMatrix, commented: “Since 2016 we have made significant inroads in the lottery sector and now work with some of the biggest organisations in the world, powering and servicing their digital offerings to millions of their customers.
“Winning SZRT ahead of many of our competitors yet again underlines the quality of our technology solutions, services, and expertise across multiple elements, from sportsbook and player account management to bonusing, payments and affiliate management.
“Operations are weighted highly within large-scale agreements such as this and I’m particularly pleased that our operational quality and experience shone through. We are delighted to be working in partnership with SZRT and look forward to supporting them in their digital journey this year and beyond.”
The agreement coincides with the launch of Hungary’s online sports betting regulation, which went live on Jan 1 in an attempt to end SXRT’s monopoly on the market.
This is a sentiment beginning to grow across countries in Europe, with Veikkaus’ monopoly on the Finnish market also set to come to a conclusion in the near future.
EveryMatrix will provide the Hungarian operator with an end-to-end suite of advanced digital sports betting software solutions and services for its online brand TippmixPro, utilising its technology to integrate its OddsMatrix sportsbook platform and data feeds.
Additionally, the firm will provide a full range of turnkey software solutions and services across player account management; virtual sports; bonuses, acquisition, retention, reactivation, and payments and affiliate management.
Zoltán Horváth, Sports Betting Director at SZRT, added: “We are very pleased to have agreed terms with EveryMatrix following a thorough and highly competitive tender process and we’re confident we have selected an ideal partner.
“We have ambitious plans to extend and enhance our sports betting offering at a time of market regulation to create the ultimate entertainment experience for Hungarian players, and we firmly believe we will achieve this through this partnership.”