Intralot & EveryMatrix plot next steps after launch of new Moroccan state lottery site

Intralot & EveryMatrix launch new Moroccan state lottery website
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Intralot and EveryMatrix have confirmed delivery of a new online solution to La Marocaine des Jeux & des Sports en Ligne (MDJS), the Moroccan state lottery.

The two firms launched the new website on September 6, with the latest developments explained today, September 26, on the EveryMatrix website.

This follows the ‘landmark agreement’ signed in April, where it was decided that a ‘bespoke interactive solution’ would be delivered to MDJS.

With thousands of points of sale across Morocco, MDJS has now enhanced its online betting platform for the only legal sports betting brand in the country.

Intralot Maroc, a subsidiary of Intralot, has been a partner of the lottery since 2010 and amended its contract last year to ‘enhance resilience in the context of the COVID-19 pandemic repercussions’ on the overall lottery market.

Mohammed Karim El Yaakoubi, General Manager of Intralot Maroc, commented: “With this agreement, Intralot partners with one of the leading B2B providers in the world today.

“With Intralot’s strong local presence and a best-of-breed retail technology, we will jointly set out to ambitiously grow the online presence of MDJS with safe, responsible, and world-class quality products.

“Intralot is the leading provider for the WLA sector today, and through our collaboration with EveryMatrix, we will provide better service to our valued customer, MDJS.”

EveryMatrix provides its OddsMatrix, a leading fully managed sportsbook solution, GamMatrix PAM, paired with additional content like lottery games from Intralot, virtual sports, and instant games from CasinoEngine, the provider’s Integration and Productivity Platform.

EveryMatrix also handles KYC and payments through its platform solution and supports MDJS’s marketing and operational efforts through its Managed Services division.

Ebbe Groes, CEO of EveryMatrix, added: “This new agreement will open the door to EveryMatrix’s expansion beyond Europe, where we have a particularly strong position.

“We’re committed to increasing our footprint in sports betting, especially in the WLA space, where our platform is a natural fit.

“The partnership with Intralot and MDJS marks a milestone for our sports division, and I’m beyond thrilled to be working together with such renowned names.

“EveryMatrix is committed to supporting its clients and partners with the best-in-class technology.

“We’ll continue our string of investments in our portfolio to ensure Intralot and MDJS offer truly spectacular player experiences to their punters with the next step being the integration of Intralot lottery games for online sales on the MDJS website.”