Superlotto Games expands African presence via GOAT Interactive agreement

Superlotto Games expands African presence via GOAT Interactive agreement
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Online live lottery developer and provider Superlotto Games has outlined its objective to grow its brand in Africa after partnering with GOAT Interactive.

The collaboration will see Superlotto Games deliver its product suite to GOAT Interactive’s multiple operator brands, such as Premier Bet.

GOAT Interactive has a presence in 20 markets across Africa, establishing itself as one of the forefront operators.

Superlotto recently received BMM certification for South Africa, with extensive plans in place to continue building its presence on the continent.  

“We are thrilled to bring our high-quality games to GOAT Interactive’s players in Africa,” commented Milda Mikelioniene, COO at Superlotto Games.

“With a strong presence in 20 countries and a number of sites live in the region, they represent the perfect partner for us to exhibit our next-level portfolio to an even wider audience.

“The quantity and quality of our games is well known within the industry – our partners always put their trust in us to deliver on tailor-made experiences, and we look forward to demonstrating our ability to do so with GOAT Interactive.”

One of the Superlotto Games’ ‘shining examples’ of its bespoke games production is the football-themed title ‘Football’, with GOAT Interactive the first to take advantage of Superlotto’s bespoke, customisable branding format for its games.

Designed to drive incremental revenue during the 2022 FIFA World Cup in Qatar, there are hopes that this game will prove to be a key steppingstone for improved customer acquisition and retention ahead of the tournament.

Karen Hope, Director of Casino at GOAT Interactive, added: “We are always on the lookout for top-tier games to add to our market-leading sites, and Superlotto Games’ portfolio fits the bill.

“We want to provide players in Africa with only the best the industry has to offer, and Superlotto’s attention to detail in the realm of games development is second to none.”

Launched eight years ago, the Lithuania-based Superlotto Games has held a strong presence in Europe, particularly in eastern European countries, partnering with the likes of the Lithuanian Lottery, Latvian Lottery and Georgian Lottery.

But the WLA member now appears to be stepping up efforts in other parts of the world, and becoming operational in a host of countries in Africa is likely to act as a significant boost to its development.