Toronto Maple Leafs captain John Tavares has joined OLG as an ambassador to its Proline brand.
Tavares becomes the first major sports league athlete to sign with OLG as the firm steps up its presence among sports teams in Canada.
In June, OLG signed a multi-year deal with the National Basketball Association (NBA) to make its Proline sportsbook an official partner in Ontario.
OLG’s Proline+ brand is also an official sports betting partner of Major League Baseball (MLB).
“As a lifelong sports fan, bringing on someone of John Tavares’ calibre is very exciting,” said Dave Pridmore, OLG’s Chief Gaming Officer.
“Having John as our Proline brand ambassador is a great fit given his deep connection to Ontario and his leadership on and off the ice.
“John was born and raised in the province, captains the legendary Maple Leafs and started his own foundation to give back.
“OLG’s social purpose is also to give back, as 100% of OLG’s profits are reinvested in the province to improve the quality of life for all Ontarians.”
Under the terms of the deal, Tavares will engage with fans at public appearances and support the Proline brand at promotional events and on social media.
Explaining his involvement, Tavares added: “If you grew up in Ontario and are a sports fan like me, then you know that OLG’s Proline products are synonymous with responsible sports betting and gaming entertainment.
“I am thrilled to be the brand ambassador for OLG and Proline because of its long-standing connection to sports in Ontario – I am sure I have played in arenas built in part with funds from OLG – and its overall commitment to reinvesting in the province, which benefits all Ontarians.”
