Superlotto Games expands Lithuanian reach with BetSafe deal

Superlotto Games has secured an exclusive partnership with Betsson Group company BetSafe that will provide the organisation’s Lithuanian branch with 16 exclusive scratch card games as well as 15 slot games in the future.

The inclusion of the 31 new games on the portal is now set to benefit both the players and the organisations involved as the two companies look to profit from immediate market reach and exponential growth.

Kaido Ulejev, Betsson Group’s Commercial Director CECCA, discussed his excitement surrounding the partnership between Betsafe Lithuania and Superlotto Games: “There are many benefits that Superlotto Games will bring to our consumer base, with high-quality, cutting-edge action offered across the board. The attraction of instant substantial wins will resonate strongly with our players.”

Superlotto Games, previously known as Superlotto.TV, is a recently rebranded betting service provider that delivers innovative, hyper-efficient and unique products, such as live lottery, scratch cards and slots.

Looking forward to a sustained an successful relationship between the two platforms, Superlotto Games CCO Milda Mikelioniene, added: “We are excited to partner up with Betsafe (Lithuania), one of the flagship brands in the Betsson Group, and we believe our portfolio will provide greater variety and increased win opportunities for their players.

“Superlotto Games is shaping up to be a market leader in providing hyper-efficient lottery options, world-class scratch cards and multi-media slots and teaming up with Betsafe is a perfect example of our global expansion plan going forward.”

Launched six years ago, Superlotto Games has grown to become a multinational, all-purpose igaming service provider, catering for a wide variety of iGaming needs across the globe.  

This growth has seen the lotto brand partner with two Lithuanian lottery operators Euloto and Olifeja, while also carving out a partnership with  the Latvian National lottery, Latvijas Loto. Additionally, Superlotto Games is also part of the Georgian National Lottery.