Lottomatica partners with Playtech on ipoker network

Lottomatica partners with Playtech on ipoker network
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Lottomatica – the Italian operator in online sports betting and games – has joined Playtech’s Italian ipoker network.

The deal arrives after Lottomatica launched earlier this year, its brand which offers content ranging from classic themed slots to instant games.

Lottomatica – which was sold to Gamenet Group SpA for €950m by IGT last year – has a customer base of one million online players and a franchising network of around 3,000 points of sales.

Alessandro Fiumara, Managing Director Betting & Digital Italy at Lottomatica, commented: “We are delighted to be partnering with Playtech and joining the largest ipoker network in Italy. 

“With a long history of investment in and expansion of the Poker market in Italy and worldwide, we firmly believe Playtech’s ambition and long-term vision for Poker makes them the ideal choice of provider.

“With over 50 years of experience between us, Playtech and Lottomatica are a natural partnership, and everyone here is very much looking forward to continuing to develop our business together.”

Lottomatica ranks in the top five Poker operators in Italy for both 2021 and 2022 to date, and the firm recently widened its CRM marketing scope after securing an agreement with Optimove.

Marat Koss, VP of Interactive Gaming at Playtech, added: “We’re very proud to be welcoming one of the most established brands in the Italian market to the ipoker network. 

“Our Italian network is enjoying significant expansion this year, and we believe Lottomatica’s decision to choose Playtech as its new provider reflects our commitment to the Italian market, our Poker product and network, and of course the wider vertical.

“We are looking forward to a long and successful partnership with one of Italy’s biggest operators.”