Scientific Games has secured the rights of instant scratch and digital lottery games across 24 territories for the ‘Deal or No Deal’ game show brand.
Extending its long-term partnership with Banijay Brands, the commercial arm of international content producer and distributor, Banijay, Scientific Games will now launch the game in 20 new markets; Australia, Austria, Azerbaijan, Belgium, France, Germany, Greece, Hungary, Ireland, Israel, Italy, Lithuania, Norway, Philippines, Poland, Portugal, Romania, Slovakia, Spain, and Switzerland.
Deal or No Deal lottery games are already operational in Canada, France, New Zealand and the US, with Scientific Games innovating an industry-first Deal or No Deal Linked Games lottery winners’ event in 2007, which sent 100-plus players from across the US to Hollywood for a TV game show-like experience.
Since then, the US-based firm has produced three Deal or No Deal winners’ events for more than 230 lottery winners from across the US.
Kyle Rogers, Vice President of North American Instant Products for Scientific Games, commented: “Working with the iconic Deal or No Deal TV game show brand to create the global lottery industry’s first linked instant game was just the beginning of Scientific Games’ successful journey with our Linked Games products.
“And now we look forward to a bright future for the brand in the lottery sector, particularly as retail and digital lottery channels converge. Deal or No Deal is the perfect brand for that path.”
Scientific Games and Banijay Brands have now collaborated on more than 110 lottery games globally during a 16-year licence partnership.
Lex Scott, Commercial Director for Banijay Brands, added: “Banijay is home to some of the most recognisable brands on the planet, and we only work with the best partners to grow our IP beyond the screen.
“Scientific Games has long been a trusted collaborator for us, and the creative and innovative way it works with Deal or No Deal proves incredibly popular around the world.”
This is the latest in a series of deals completed by Scientific Games over recent months, with new agreements announced in September with Latvijas Loto, the Texas Lottery and the South Dakota Lottery.