Greentube, the division of Novomatic Interactive, has confirmed its acquisition of the third-party game developer Present Creative.
Present Creative is a US based development studio with a track record of creating content for the igaming and ilottery sectors. The studio brings significant experience from its background in both real-money and casual gaming and has created its own original and innovative games, a number of which were recently approved to be released by the Michigan State Lottery.
The move propels Greentube further along its growth journey in North America, and specifically the US, where it has made ‘significant’ progress over the last 12 months after launching in September 2021.
The firm’s igaming content went live in Canada via Loto-Quebec in 2021, and it was recently awarded WLA Level 2 Certification for its Plurius system.
Michael Bauer, CFO/CGO at Greentube, commented: “We are thrilled to announce this acquisition as Present Creative is a very good fit for us.
“They have strong experience of developing exciting games and know the intricacies of the North American market well, enabling us to add even more local flavour to our games.
“The US is a market of great importance to us, and we have bold plans to become a leading supplier in the region. This acquisition will propel that expansion.”
Through the acquisition, Greentube will gain a local team focused on game design and sales in the US. The acquisition will boost the capabilities of Present Creative, as well as increasing the speed to market of its content roadmap.
Ben Sutherland, CEO and Co-Founder at Present Creative, added: “We are excited to now be part of the Greentube family and this acquisition will allow us to speed up our development processes and take our content to new heights.
“This is a fantastic opportunity for Present Creative and we look forward to working closely with Greentube to bring exciting new content to local players through their impressive operator network.”
